Samsung Gaming Hub Privacy Notice


Effective Date: March 16, 2026


※ The Game Launcher application has been renamed to Samsung Gaming Hub. Please update your Game Launcher app to get the latest version. Please note that Samsung Gaming Hub on your mobile device is separate from Samsung Gaming Hub on Smart TVs and these two services have separate privacy practices.

At Samsung Electronics Co., Ltd. (“Samsung”), we know how important privacy is to our customers. Under applicable law, Samsung is the data controller for Samsung Gaming Hub (the “Service”). We created this Privacy Notice to make sure you understand how we collect and use your personal data.

Our Privacy Policy (available at https://account.samsung.com/membership/terms/privacypolicy) also applies to your use of the Service. Our Privacy Policy contains more information about how we use your data. It also includes information about how to contact us. Please read our Privacy Policy in addition to this Privacy Notice. However, this Privacy Notice shall always prevail over the Privacy Policy in relation to how we use your information for the Service.

WHAT INFORMATION DO WE COLLECT?

Through the Service, Samsung obtains and maintains information about you in various ways.

Information You Provide Directly

• Samsung Account information, such as your Samsung account ID, nickname, profile image, age and country; and

• To provide responses when you contact Customer Service, we ask for information to verify your identity and the product you’re contacting us about. Your communications with Customer Service staff or others will be transmitted through our systems.


Information We Obtain by Automated Means

In addition to the information you provide, we will collect information about you through software on your devices and by other means. We will collect:

•Information about your Service-enabled devices, unique device identifiers (such as hashed IMEI and IP address), MCC (mobile country code), and MNC (mobile network code), operating system versions, and settings of the Service and the devices you use to access the Service;
•Diagnostic, technical, error, and usage information, including about how, when, and for how long you use the Service, along with other information about your use of the Service, such as how you interact with content offered through the Service. We also collect information about the games you play on or through the Service and what games we recommend for you, such as the titles of installed apps, the package name of the game you are playing, and games installed and deleted; and
•Information from partners: When you play a particular game, we receive information about the game you have opened or began playing (including the version of the game), how many times you open or begin playing the game and how long you play a particular game. In addition, we collect custom events in the games you play, such as when you complete a tutorial, score or achievement, when you complete a level, and when you fail a level.

We also may collect other information about you, your devices and apps, and your use of the Service in ways that we describe to you at the time of collection or otherwise with your consent.

We may use third-party analytics services, such as Firebase Analytics. The information we obtain may be disclosed to or collected directly by these providers and other relevant third parties who use the information, for example, to evaluate the use of the Service and to help administer the Service. To learn more about Firebase Analytics, please visit https://www.google.com/policies/privacy/partners/.



HOW DO WE USE YOUR INFORMATION?

We use the collected information for the following purposes and in accordance with the legal bases set out below:

Legal Basis (where required by applicable law)

Processing Purposes

 Keeping our promising to you

(performance of contract or preliminary procedures)

   •   Identifying and authenticating you so that you may use        the Service

   •   Providing you with the Service

   •   Improving and customizing your experience with the
       Service

   •   Responding to your requests, inquiries, and instructions        made through the Service

   •   Allowing you to interact with other Samsung and third-       party content

 

To promote our business

interests (legitimate interest)

   •   Operating, evaluating, and improving the Service and our        business (including developing new products and        services; enhancing and improving our products and        services; managing our communications; analyzing our        products, services and customer base; conducting market        research; performing data analytics; and performing        accounting, auditing and other internal functions)

   •   Providing you with customized content, such as saving        your personal achievements and progress

   •   Providing you with content recommendations

   •   Responding to your requests, instructions and inquiries

   •   Maintaining adequate security measures (including fraud        detection)

   •   Protecting against liability, including complying with        industry standards and enforcing our policies

To comply with the law, regulatory obligations and legal processes

   • Complying with applicable statutes and regulatory and administrative or court orders

   • Enforcing legal obligations

 With your consent

   • Providing customized advertising

   • Providing marketing notifications (such as via push notifications, emails, and text messages)

   • Providing you with interest-based ads

 


We use and combine the information we collect about you from the Service with data from other services, features or devices you use, such as when you use the Galaxy Store, and you can get customized services based on the data that combines game usage records from the Service and Galaxy Store.

The Service may provide the ability to connect to or show other websites, apps, services, and other features, such as showing content you like or use from Samsung or third-party services. Third-party websites, apps, services, and features may operate independently from us and may have their own privacy notices or policies. Review them to ensure that you understand how they process your information. To the extent that any other linked or shown website, app, service or other feature is not owned or controlled by us, we are not responsible for its content, use or privacy practices.

Samsung processes personal information via automated and non-automated means for the purposes described above and in accordance with applicable law. We will process your data in accordance with applicable law pursuant to a proper legal basis such as to comply with the law, regulatory obligations and legal processes, to provide you with the Service, to perform a contract with you, pursuant to a legitimate interest provided, or consent, as applicable. The legal basis may vary from one country to another, but we will rely on the appropriate legal basis provided in data protection and other laws of your country.

WHO DO WE SHARE YOUR INFORMATION WITH?

We will disclose your information internally within our business and to the following entities, but only for the purposes described above.

• Affiliates: other Samsung Electronics Group companies which we control or own;
• Service providers: carefully selected companies that provide services for or on behalf of us, such as cloud platforms. These providers are also committed to protecting your information;
• Other parties when required by law or as necessary to protect the Service: for example, it may be necessary by law, legal process, or court order from governmental authorities to disclose your information. They may also seek your information from us for the purposes of law enforcement, national security, anti-terrorism, or other issues that are related to public security;
• Other parties in connection with corporate transactions: we may disclose your information to a third party as part of a merger or transfer, acquisition or sale, or in the event of bankruptcy; and
• Other parties with your consent or at your direction: in addition to the disclosures described in this Privacy Notice, we may share information about you with third parties when you separately consent to or request such sharing.

INTERNATIONAL TRANSFERS

Your use of the Service will involve the transfer, storage, and processing of your personal data, including, as applicable, any sensitive or special categories of personal data, to other countries. The countries to which we transfer internationally include, without limitation, the Republic of Korea, the United States, Ireland, Vietnam, Philippines, Indonesia and Poland. In some cases, your personal data may simply be accessed remotely from a country listed above, while in others it may be physically transferred to one of the listed countries for processing. The purpose of these international transfers depends on the relevant business need, but your data will only be used for the purposes described above. Some transfers may be temporary, while others may continue until the applicable processing purpose is fulfilled. All international transfers are subject to legal requirements to ensure that your personal data is processed safely and as you would expect.

HOW LONG DO WE RETAIN YOUR INFORMATION?

How long your data will be retained depends on the legal basis relied upon to process your data and/or the purposes of processing. For example, data we process to perform our contract with you requires us to keep the data throughout the time you use the Service. As long as you are an active user of the Service, we will retain and process this data. Data such as your account information and device information and identifiers fall into this category.

Data we process to promote our business interests, such as your use of the Service, is only kept for as long as needed for the purposes for which it was collected. For example, this data may be collected to perform analytics so we can develop improvements to the Service, or we may process data to keep a record of inquiries you made through or about the Service to improve your customer service experience.

In addition, we may also process your data based on your consent. If you withdraw your consent, we will continue to process data collected prior to your withdrawal until the purposes for which such data was collected have been achieved.

Please note, although we aim to retain your data for the time period described above, your data may be processed longer pursuant to applicable law. For example, if a specific statute mandates that we require a certain piece of data, we comply and retain that data until the required retention period expires.

As long as your data is retained by us, your data will always be subject to appropriate safeguards.

YOUR RIGHTS

We provide you with certain rights and choices in connection with the personal data we obtain about you on or through the Service in compliance with applicable law. To learn more about your rights specific to your country, please refer to our Privacy Policy (available at https://account.samsung.com/membership/terms/privacypolicy) Such rights may include asking us to provide whether or not personal data has been processed and details about what we’ve collected (including with regards to the purpose for processing and sharing), to delete it, to correct it, limit, restrict or object to processing, to withdraw consent, and to claim compensation for damages causes by unlawful processing of your personal data.

CONTACT US
You can contact us to exercise your rights and choices, submit a request, or ask us questions. The easiest way to contact us is through the Contact Us section of:https://www.samsung.com/.

You can contact us at:

Data Controller
Samsung Electronics Co., Ltd.
129, Samsung-ro, Yeongtong-gu,
Suwon-si, Gyeonggi-do 16677, Republic of Korea

If you reside in Brazil, you may also contact us at:

Samsung Eletrônica da Amazônia Ltda. (Samsung Brazil)
Av. Chucri Zaidan, 1240, Morumbi, São Paulo/SP, CEP 04711-130 – Brazil
Contact Us section at https://www.samsung.com/br/support/contato
Data Protection Officer (DPO): Pamella Carolina Ribeiro Kim Santos – e-mail: protecao.dados@samsung.com


UPDATES TO THIS PRIVACY NOTICE

This Privacy Notice may be updated to let you know about changes in how we collect and process your information in the Service or changes in related laws. The date when the document was last updated is shown at the top of this Privacy Notice. If we update the Privacy Notice, we will let you know in advance about changes we consider to be material by placing a notice on relevant services or by emailing you, where appropriate.



Samsung Gaming Hub Privacy Notice for Minors


[March 16, 2026]

This information is our Gaming Hub Privacy Notice for minors. A Privacy Notice tells you information, including what personal data we collect and how we use it.
There is also more detailed information on our adult version of the Gaming Hub Privacy Notice, which you could look at with your parent/guardian, so they can help you understand.
Sometimes we might have to update this Privacy Notice if there are any changes in how we collect or use your personal data, or if there are any changes in the law. The date at the top of this Privacy Notice is when it was most recently updated.

Who are we?
We are Samsung Electronics, a global technology company. The Service is one of the features we provide for you to use on your device. When you use the Service, Samsung Electronics Co., Ltd. acts as a data controller – which means we collect your data and decide what to do with it.

What is personal data?
Personal data is any information that can identify you. This could be your name or email address, or it could even be a picture.
For the Service, Samsung collects personal data, including:
• Samsung account information: such as account ID, nickname, profile image, age and country.
• Information about what you’re using: This is information about your device, like what kind of device you are using, what settings you have turned on or off, and information that lets us know which device is yours (these are called identifiers), such as IMEI, IP address, MCC (mobile country code), MNC (mobile network code), operating system versions, and settings of the Service and the devices you use to access the Service. .
• Information about how you use the Service: How, when, and for how long you use the Service, the devices you connect, and the apps or websites you visit. Diagnostic, technical, error, and usage information, including about how, when, and for how long you use the Service, along with other information about your use of the Service, such as how you interact with content offered through the Service. We also collect information about the games you play on or through the Service and what games we recommend for you, such as the titles of installed apps, the package name of the game you are playing, and games installed and deleted.
• .Information from partners: When you play a particular game, we receive information about the game you have opened or began playing (including the version of the game), how many times you open or begin playing the game and how long you play a particular game. In addition, we collect custom events in the games you play, such as when you complete a tutorial, score or achievement, when you complete a level, and when you fail a level.

How do we get your personal data?
When creating a Samsung account, you need to provide some personal data– such as your name, email address, and birth date.
When you use the Service, we might ask you to provide some information to us directly, or we might be able to find this information through software on your device.
When we collect personal data, we only collect what we need. Sometimes, if we need extra information, we will ask for consent from you or your parent/guardian first.
The longer list of personal data that we collect for the Service and how we collect it is on our adult version of this Privacy Notice. You could ask your parent/guardian to show this to you.

Why do we need your personal data?
Personal data might be used to check who you are or to provide a product or service, including the Service.
For the Service, we use your personal data to
- Help you start using the Service and make sure it is you who is using the Service;
- Let you use the Service and its features, including EXAMPLE, and make sure it works properly;
- Show and provide you with features you might like based on the personal data we collected;
- Let you use other apps, services, or features that aren’t from Samsung, including by using your Samsung account;
- Help us respond to your questions, requests or instructions;
- Improve the Service and our business; and
- Make sure that we are following the rules and laws.
- If you have turned on Customization Service, use the information to provide customized content and recommendations.

We use and combine the information we collect about you from the Service with data from other services, features or devices you use, such as when you use the Galaxy Store, you can get customized services based on the data that combines game usage records from the Service and Galaxy Store.

Depending on where you live, we need and are allowed to use your personal data because of something called a legal basis. This means we can use your personal data because:
i) We have to use your personal data for the Service to work properly;
ii) We have considered and determined that using your personal data to improve our business or service is fair to both you and us;
iii) We need it to make sure we follow the law and run our business properly; and/or
iv) You, or your parent/guardian, have given us permission to use your personal data. You can always tell us if you change your mind about the collection of this personal data, and we will stop using it.
The full list of reasons why we need your personal data for the Service, and why we are allowed to use it, is included in the adult version of this Privacy Notice. You could ask your parent or guardian to show this to you.

Who else might see your personal data?
Sometimes, we might have to share your personal data within our business or with other companies. These might be other Samsung companies or separate companies that help us provide our services to you. If your personal data is sent to other countries, we will make sure your data is still safe and protected.
The adult copy of this Privacy Notice has a longer list of who we might share your personal data with, where it might be sent, and how we keep it safe.

How long do we keep your personal data?
We only keep your data for as long as we need it, and this depends on what data it is and why we are using it. When we don’t need it anymore, we delete it. Whilst we do have your data, we make sure that it is safely and securely looked after.

Can you make decisions about your personal data?
You still have rights over the personal data we have collected about you. This means you and/or your parent or guardian can request that we tell you about what personal data we have about you, change it if it is wrong, or delete it.
The rights you have depend on what we use your data for, and you can see this list in our adult version of this Privacy Notice.

Can your parent or guardian supervise you?
In order to help your parent or guardian supervise you, if you are in the same family group as them (children are automatically in the same family group), they can use Samsung Parental Controls to allow or block the use of certain Samsung apps and services, control your purchasing of apps and app content, and control your access to certain websites on the Samsung Internet app.

In addition, the Samsung Parental Controls and/or the Service also provides features or tools for your parent or guardian, such as to limit your use of the Service, including restrictions on features, downloads, and financial transactions, and/or the ability to view, configure, and/or manage account and privacy options.

These features or tools are especially important to help keep you safe from certain risks. In some cases, for example, these risks may include the use of more sensitive data, spending too much time on the Service, or having contact with strangers. To protect your rights and your privacy, it is very important that you respect the choices made by your parents or guardian and do not try to get around the protections set up in the Service.

How can you contact us to make decisions about your data?
If you want to speak with us about your personal data, you can contact us through the Contact Us section of: https://www.samsung.com/ or through our Privacy Portal at https://www.samsung.com/br/privacy/.

If you reside in Brazil, you may also contact us at:

Samsung Eletrônica da Amazônia Ltda. (Samsung Brazil)
Av. Chucri Zaidan, 1240, Morumbi, São Paulo/SP, CEP 04711-130 – Brazil
Contact Us section at https://www.samsung.com/br/support/contato
Data Protection Officer (DPO): Pamella Carolina Ribeiro Kim Santos – e-mail: protecao.dados@samsung.com

If you are outside of Brazil, you can write to us here, instead:

Data Controller
Samsung Electronics Co., Ltd.
129, Samsung-ro, Yeongtong-gu,
Suwon-si, Gyeonggi-do 16677, Republic of Korea