Game Launcher

Samsung Gaming Hub Privacy Notice

Effective date: 16 March 2026

※ The Game Launcher app has been renamed Samsung Gaming Hub. Please update your Game Launcher app to get the latest version. Samsung Gaming Hub on your mobile device is separate from Samsung Gaming Hub on Smart TVs. These two services have separate privacy practices.

At Samsung Electronics Co., Ltd. (“Samsung”), we know how important privacy is for our customers. Under applicable law, Samsung is the data controller for Samsung Gaming Hub (the “Service”). We have created this Privacy Notice to ensure that you understand how we collect and use your personal data.

Our Privacy Policy (available at https://account.samsung.com/membership/terms/privacypolicy) also applies to your use of the Service. Our Privacy Policy contains further information about how we use your data. It also includes information about how to contact us. You should read our Privacy Policy in addition to this Privacy Notice. However, this Privacy Notice shall always prevail over the Privacy Policy in relation to how we use your information for the Service.

WHAT INFORMATION DO WE COLLECT?

Through the Service, Samsung obtains and maintains information about you in various ways.

Information that you provide directly

• Your Samsung account information, such as your Samsung account ID, nickname, profile image, age and country; and

• To provide responses when you contact Customer Services, we ask for information to verify your identity and the product that you’re contacting us about. Your communications with Customer Service staff or others shall be transmitted through our systems.

Information that we obtain by automated means

In addition to the information provided by you, we collect information about you through software on your devices and by other means. We shall collect:

•Information about your Service-enabled devices, unique device identifiers (such as hashed IMEI and IP address), MCC (mobile country code), and MNC (mobile network code), operating system versions and Service settings and the devices that you use to access said Service;
•Diagnostic, technical, error and usage information, including about how, when and for how long you use the Service, along with other information about your use of the Service, such as how you interact with content offered through said Service. We also collect information about the games that you play on or through the Service and the games that we recommend for you, such as installed app titles, the package name of the game that you are playing and the names of games installed and deleted; and
•Information from partners: when you play a particular game, we receive information about the game that you have opened or begun playing (including the version of the game), how many times you open or begin playing the game and how long you play a particular game. In addition, we may collect custom in-game event data, including but not limited to, completing tutorials, earning scores, unlocking achievements, completing levels or failing levels.

We may also collect other information about you, your devices and apps and your use of the Service in ways that we describe to you at the time of collection or otherwise with your consent.

We may use third-party analytics services, such as Firebase Analytics. The information that we obtain may be disclosed to or collected directly by these providers and other relevant third parties who use the information, for example, to evaluate the use of the Service and to help administer it. To learn more about Firebase Analytics, you can visit https://www.google.com/policies/privacy/partners/.

HOW DO WE USE YOUR INFORMATION?

We use the information collected for the following purposes and in accordance with the legal bases set out below:

Legal basis (where required by the applicable law)

Processing purposes

Keeping our promises to you

(contract performance or preliminary procedures)

• Identifying and authenticating you so that you may use the Service

• Providing you with the Service

• Improving and customising your experience with the Service

• Responding to your requests, enquiries and instructions made through the Service

• Allowing you to interact with other Samsung and third-party content

To promote our business

Interests (legitimate interest)

• Operating, evaluating, and improving the Service and our business (including developing new products and services; enhancing and improving our products and services; managing our communications; analysing our products, services and customer base; conducting market research; performing data analytics; and performing accounting, auditing and other internal functions)

• Providing you with customised content, such as saving your personal achievements and progress

• Providing you with content recommendations

• Responding to your requests, instructions and enquiries

• Maintaining adequate security measures (including fraud detection)

• Protecting against liability, including complying with industry standards and enforcing our policies

To comply with the law, regulatory obligations and legal processes

• Complying with applicable statutes and regulatory and administrative or court orders

• Enforcing legal obligations

With your consent

• Providing customised advertising

• Providing marketing notifications (such as through push notifications, emails and text messages)

• Providing you with interest-based ads

We use and combine the information that we collect about you from the Service with data from other services, features or devices accessed by you, such as when you use the Galaxy Store, and you can obtain customised services based on the data that combine game usage records from the Service and Galaxy Store.

The Service may provide the ability to connect to or show other websites, apps, services and other features, such as revealing content that you like or use from Samsung or third-party services. Third-party websites, apps, services and features may operate independently from us and may have their own privacy notices or policies. Review them to ensure that you understand how they process your information. To the extent that any other linked or shown website, app, service or other feature is not owned or controlled by us, we are not responsible for its content, use or privacy practices.

Samsung processes personal information through automated and non-automated means for the purposes described above and in accordance with the applicable law. We will process your data in accordance with the applicable law by virtue of a proper legal basis, to comply with legislation, regulatory obligations and legal processes, to provide you with the Service, to perform a contract with you, pursuant to a legitimate interest provided or to process consent, as applicable. The legal basis may vary from one country to another, but we will rely on the appropriate legal grounds provided in the data protection and other laws of your country.

WITH WHOM DO WE SHARE YOUR INFORMATION?

We will disclose your information internally within our business and to the following entities, but only for the purposes described above.

• Affiliates: other Samsung Electronics Group companies that we control or own.
• Service providers: Carefully selected companies that provide services for or on behalf of us, such as Cloud platforms. These providers are also committed to protecting your information;
• Other parties, when required by law or as needed to protect the Service: for example, when it has been considered necessary by law, legal process or a court order from governmental authorities to disclose your information. They may also seek your information from us for the purposes of law enforcement, national security, anti-terrorism or other public-security related issues.
• Other parties in connection with corporate transactions: we may disclose your information to a third party as part of a merger or transfer, acquisition or sale or in the event of bankruptcy, and
• Other parties with your consent or at your direction: in addition to the disclosures described in this Privacy Notice, we may share information about you with third parties when you separately consent to or request such sharing.

INTERNATIONAL TRANSFERS

Your use of the Service shall involve the transfer, storage and processing of your personal data, including, as applicable, any sensitive or special personal data categories, to other countries. The countries to which we transfer internationally include, without limitation, the Republic of Korea, the United States, Ireland, Vietnam, Philippines, Indonesia and Poland. In some cases, your personal data may simply be accessed remotely from a country listed above, while in others, it may physically be transferred to one of the listed countries for processing. The purpose of these international transfers depends on the business need in question, but your data shall only be used for the purposes described above. Some transfers may be temporary, while others may continue until the applicable processing purpose has been fulfilled. All international transfers are subject to legal requirements to ensure that your personal data are processed safely in the manner expected by you.

HOW LONG DO WE RETAIN YOUR INFORMATION?

How long your data will be retained depends on the legal basis relied upon to process said data and/or the processing purposes. For example, the data processed by us to execute our contract with you obliges us to keep such data for the duration of the Service. As long as you are an active user of the Service, we shall retain and process your data. Data such as your account information and device information and identifiers fall into this category.

Data that we process to promote our business interests, such as your usage of the Service, is only conserved for as long as needed for the purposes for which it was collected. For example, this data may be collected to perform analytics so that we can implement improvements to the Service, or we may process data to keep a record of enquiries that you have made through or about the Service to improve your customer service experience.

In addition, we may also process your data based on your consent. If you withdraw your consent, we shall continue to process data collected prior to your withdrawal until the purposes for which such data was collected have been fulfilled.

Although we aim to retain your data for the time period described above, please note that your data may be processed for longer pursuant to the applicable law. For example, if a specific statute mandates that we require a certain piece of data, we shall comply and retain said data until the required retention period expires.

As long as your data are retained by us, they shall always be subject to the appropriate safeguards.

YOUR RIGHTS

We provide you with certain rights and choices in connection with the personal data that we obtain about you regarding or through this Service, in compliance with the applicable law. To learn more about your rights specific to your country, you can refer to our Privacy Policy (available at https://account.samsung.com/membership/terms/privacypolicy). Such rights may include asking us to notify whether or not personal data have been processed and details about what we have collected (including with respect to sharing and the processing purpose), and the deletion, correction, limitation, restriction or objection to processing, the withdrawal of consent and compensation claims for damages caused by the unlawful processing of your personal data.

CONTACT US
You can contact us to exercise your rights and choices, to submit a request or to ask us any questions. The easiest way to contact us is through the Contact Us section of our website:https://www.samsung.com/.

You can contact us at:

Data Controller
Samsung Electronics Co., Ltd.
129, Samsung-ro, Yeongtong-gu,
Suwon-si, Gyeonggi-do 16677, Republic of Korea

If you reside in Brazil, you may also contact us at:

Samsung Eletrônica da Amazônia Ltda. (Samsung Brazil)
Av. Chucri Zaidan, 1240, Morumbi, São Paulo/SP, CEP 04711-130 – Brazil
Contact Us section at https://www.samsung.com/br/support/contato
Data Protection Officer (DPO): Pamella Carolina Ribeiro Kim Santos – e-mail: protecao.dados@samsung.com

UPDATES TO THIS PRIVACY NOTICE

This Privacy Notice may be updated to let you know about changes regarding how we collect and process your information as part of the Service or changes in relevant laws. The date on which the document was last updated is shown at the top of this Privacy Notice. If we update the Privacy Notice, we shall inform you in advance about changes that we consider to be material by placing a notice on relevant services or by emailing you, where appropriate.

Samsung Gaming Hub Privacy Notice for Minors

[16 March 2026]

This information is for our Gaming Hub Privacy Notice for minors. A Privacy Notice tells you information including what personal data we collect and how we use it.
There is also more detailed information on our adult version of the Gaming Hub Privacy Notice, which you could look at with your parent/guardian, so that they can help you to understand it.
Sometimes, we might have to update this Privacy Notice if there are any changes regarding how we collect or use your personal data, or if there are any changes to the law. The date at the top of this Privacy Notice is the date on which it was most recently updated.

Who are we?
We are Samsung Electronics, a global technology company. The Service is one of the features that we provide for you to use on your device. When you use the Service, Samsung Electronics Co., Ltd. acts as a data controller – which means that we collect your data and decide what to do with it.

What is personal data?
Personal data is any information that can identify you. This could be your name or email address or it could even be a picture.
For the Service, Samsung collects personal data, including:
• Samsung account information: such as account ID, nickname, profile image, age and country.
• Usage information: This is information about your device, such as device type, your enabled and disabled settings and information that lets us know which device is yours (these are called identifiers), such as your IMEI, IP address, MCC (mobile country code), MNC (mobile network code), operating system versions and settings of the Service and devices used by you to access said Service. .
• Service usage information: how, when and for how long you use the Service, the devices connected by you and the apps or websites visited by you. Diagnostic, technical, error and usage information, including about how, when and for how long you use the Service, along with other information about your use of the Service, such as how you interact with content offered through said Service. We also collect information about the games that you play on or through the Service and the games that we recommend to you, such as installed app titles, the package name of the game that you are playing and the names of games installed and deleted.
• Information from partners: When you play a particular game, we receive information about the game that you have opened or begun playing (including the game version), how many times you open or begin playing said game and how long you play a particular game. In addition, we collect custom events regarding the games played by you, such as when you complete a tutorial, score or achievement, when you complete a level and when you fail a level.

How do we obtain your personal data?
When creating a Samsung account, you need to provide certain personal data, such as your name, email address and date of birth.
When you use the Service, we might ask you to provide some information to us directly, or we might be able to find this information through software on your device.
When we collect personal data, we only collect what we need. Sometimes if we need extra information, we will ask for consent from you or from your parent/guardian first.
The longer list of personal data that we collect for the Service and how we collect such data can be found in our adult version of this Privacy Notice. You could ask your parent/guardian to show this notice to you.

Why do we need your personal data?
Personal data might be used to check who you are or to provide a product or service, including the Service.
For this Service, we use your personal data to:
- Help you to start using the Service and to make sure that it is you using the Service;
- Let you use the Service and its features, including EXAMPLE and make sure that it works properly;
- Show and provide you with features that you might like based on the personal data collected by us;
- Let you use other apps, services or features that are not from Samsung, including by using your Samsung account;
- Help us to respond to your questions, requests or instructions;
- Improve the Service and our business; and
- Make sure that we are following the rules and laws.
- If you have turned on the Customisation Service, use the information to provide customised content and recommendations.

We use and combine the information that we collect about you from the Service with data from other services, features or devices used by you. For example, when you use the Galaxy Store, you can obtain customised services based on the data that combine game usage records from the Service and Galaxy Store.

Depending on where you live, we are required and allowed to use your personal data because of something termed a legal basis. This means that we can use your personal data because:
i) We have to use your personal data for the Service to work correctly;
ii) We have considered and determined that using your personal data to improve our business or service is fair to both you and us;
iii) We need it to make sure that we follow the law and run our business correctly; and/or
iv) You or your parent/guardian have given us permission to use your personal data. You can always tell us if you change your mind about the collection of such personal data and we will stop using it.
The full list of reasons why we need your personal data for the Service, and why we are allowed to use them, is included in the adult version of this Privacy Notice. You could ask your parent or guardian to show this to you.

Who else might see your personal data?
Sometimes, we might have to share your personal data within our business or with other companies. These might be other Samsung companies or separate companies that help us to provide our services to you. If your personal data are sent to other countries, we will make sure that they stay safe and protected.
The adult copy of this Privacy Notice has a longer list of with whom we might share your personal data, where they might be sent and how we keep them safe.

How long do we keep your personal data?
We only keep your data for as long as we need them and this depends on the type of data and the use that we are making of them. When we do not require your personal data anymore, we shall delete them. While we keep your data, we shall make sure that they are safely and securely looked after.

Can you make decisions about your personal data?
You still have rights over the personal data that we have collected about you. This means that you and/or your parent or guardian can request to be informed about what personal data we have about you, change them if they are wrong or delete them.
The rights that you have depend on the use that we make of your data. You can view the usage list in our adult version of this Privacy Notice.

Can your parent or guardian supervise you?
To help your parent or guardian to supervise you, if you are in the same family group as them (children are automatically in the same family group), they can use Samsung Parental Controls to allow or block the use of certain Samsung apps and services, control your app purchases and app content and control your access to certain websites on the Samsung Internet app.

In addition, the Samsung Parental Controls and/or the Service also provides features or tools for your parent or guardian, such as to limit your use of the Service, including restrictions on features, downloads and financial transactions and/or the ability to view, configure and/or manage account and privacy options.

These features or tools are especially important to help to keep you safe from certain risks. In some cases, for example, these risks may include the use of more sensitive data, spending too much time on the Service or having contact with strangers. To protect your rights and your privacy, it is very important that you respect the choices made by your parents or guardian and do not try to avoid the protection set up in the Service.

How can you contact us to make decisions about your data?
If you want to speak with us about your personal data, you can contact us through the Contact Us section of: https://www.samsung.com/ or through our Privacy Portal at https://www.samsung.com/br/privacy/.

If you reside in Brazil, you may also contact us at:

Samsung Eletrônica da Amazônia Ltda. (Samsung Brazil)
Av. Chucri Zaidan, 1240, Morumbi, São Paulo/SP, CEP 04711-130 – Brazil
Contact Us section at https://www.samsung.com/br/support/contato
Data Protection Officer (DPO): Pamella Carolina Ribeiro Kim Santos – e-mail: protecao.dados@samsung.com

If you live outside of Brazil, you can write to us here instead:

Data Controller
Samsung Electronics Co., Ltd.
129, Samsung-ro, Yeongtong-gu,
Suwon-si, Gyeonggi-do 16677, Republic of Korea