Samsung Gaming Hub U.S. Privacy Notice
Effective Date: [December 16, 2025]
※ The Game Launcher application has been renamed to Samsung Gaming Hub. Please update your Game Launcher app to get the latest version. Please note that Samsung Gaming Hub on your mobile device is separate from Samsung Gaming Hub on Smart TVs and these two services have separate privacy practices.
Samsung Electronics Co., Ltd., along with our affiliates and subsidiaries (collectively, “Samsung”) respects your concerns about privacy. This Samsung Gaming Hub Privacy Notice applies to the personal information we obtain through Samsung Gaming Hub (the “Service”).
It does not apply to information collected by other apps, websites or services provided by Samsung. If you are a minor, please refer to our Samsung Gaming Hub U.S. Privacy Notice for Minors with a parent or guardian, which will help you understand better what information we collect and how we use it.
This Privacy Notice supplements the Samsung Privacy Policy for the U.S. (available at https://www.samsung.com/us/account/privacy-policy (“Samsung Privacy Policy”) and provides additional information about how we may collect, use and share your personal information in connection with the Services. In the event any portion of this Privacy Notice conflicts with the Samsung Privacy Policy, the relevant provisions of this Privacy Notice will govern.
Information We Obtain
Through the Service, we may obtain information about you in various ways. The types of personal information we may obtain include:
Information You Provide Directly
• Your Samsung account information, including profile information; and
• Customer service interactions, including verifying your identity.
Information About Your Use of the Service
In addition to the information you provide, we may collect information about your use of the Service through software on your devices and by other means. We may collect:
• Information about your Service-enabled devices, such as hardware information, software information, device and Service settings, and unique device identifiers;
• Diagnostic, technical, error, and usage information, including how, when, and for how long you use the Service, along with other information about your use of the Service, such as how you interact with content and games, including recommendations; and
• Information from partners: information about content and games you play, including in-game content.
We also may collect other information about you, your devices and apps, and your use of the Service in ways that we describe to you at the time of collection or otherwise with your consent.
The Samsung Privacy Policy also describes other information we may collect, including through cookies and third-party analytics services.
How We Use the Information We Obtain
We may use the information we obtain through the Service to:
• identify and authenticate you so you may use the Service;
• provide you with the Service;
• improve and customize your experience with the Service, such as delivering content and responses tailored to you and the way you interact with the Service;
• link your Samsung account and/or interact with third-party devices, apps, features or services;
• respond to your requests, inquiries, and instructions made through or about the Service;
• deliver marketing communications via email and push notifications with your consent, including personalized communications;
• provide advertising within the Service, including with your consent personalized advertisements. To serve personalized advertisements we may share your personal information (such as identifiers and online activity) by allowing certain third parties (such as online advertising services) to collect your personal information via automated technologies and server-to-server connections on the Services. This kind of sharing may be considered a “sale” or “sharing” of personal information or the use of personal information to serve “targeted advertising” under certain privacy laws;
• if you have enabled Customization Service, use the information to provide customized content and recommendations. More details are available in the Customization Service Privacy Notice (available here);
• if you have enabled Customization Service, with your separate consent to “Personalize your ads experience with Samsung account data,” use the information collected through the Service to provide personalized ads on other Samsung services where you have opted in to receive personalized ads on that other Samsung service. More details are available in the “Marketing and Advertising” section of the Samsung account privacy notice (available at https://account.samsung.com/membership/policy/privacy); and
• with your separate consent to “Improve personalized ads with precise location data,” use geolocation collected through the Service to provide personalized ads on other Samsung services where you have opted in to receive personalized ads on that other Samsung service. More details are available in the “Marketing and Advertising” section of the Samsung account privacy notice (available at https://account.samsung.com/membership/policy/privacy)
We may use and combine the information we collect about you from the Service with data from other services, features or devices you use, such as when you use the Galaxy Store, you can get customized services based on the data that combines game usage records from the Service and Galaxy Store.
The Service may provide the ability to connect to or show other websites, apps, services, and other features, such as showing content you like or use from Samsung or third-party services. Third-party websites, apps, services, and features may operate independently from us and may have their own privacy notices or policies. Review them to ensure that you understand how they process your information. To the extent that any other linked or shown website, app, service or other feature is not owned or controlled by us, we are not responsible for its content, use or privacy practices.
Information Sharing
As you use the Service, we share the types of information we collect (as described above) to the following entities for the purposes described above.
1. Subsidiaries and Affiliates: Samsung branded and non-branded subsidiaries and affiliates which we control or own;
2. Service Providers/Processors: Carefully selected companies that provide services for or on behalf of us. These providers are also committed to protecting your information.
3. Other Parties When Required by Law or as Necessary to Protect Our Services: For example, it may be necessary by law, legal process, or court order from governmental authorities to disclose your information. They may also seek your information from us for the purposes of law enforcement, national security, anti-terrorism, or other issues that are related to public security.
4. Other Parties with Your Consent or at Your Direction: In addition to the disclosures described in this Privacy Notice, we share information about you with third parties when you separately consent to or request such sharing.
Notice To California Residents
If you are a California consumer, for more information about your privacy rights, please see the California Consumer Privacy Statement (available at https://www.samsung.com/us/account/privacy-policy/california).
State Law Privacy Rights
If you reside in certain states, you may have rights and choices concerning your personal information. For more information about privacy rights that may be available to you under applicable laws,
please see the What Are Your Rights? section of the Samsung Privacy Policy and the State Law Privacy Rights section of the US Supplement to the Samsung Privacy Policy.
How Long We Keep Your Information
As stated above, this Privacy Notice supplements the Samsung Privacy Policy, which describes our information retention practices.
Updates to This Privacy Notice
We may update this Privacy Notice from time to time and without prior notice to you to reflect changes in our personal information practices with respect to the Service or changes in applicable law. We will provide you with advanced notice of any material changes by notifying you through the Service or email if we have one. We will indicate at the top of this Privacy Notice when it was most recently updated.